iiMedia Research released the 2026-2027 China Automotive Industry Development and Consumer Demand Insights Report, comprehensively analyzing the current state of the domestic automotive industry, genuine user demands, and future development directions across four dimensions: PEST macro environment, industry operating data, large-scale consumer surveys, and benchmark enterprise cases.
Core Logic
The domestic automotive industry has completed the transformation from traditional fuel to electric and intelligent. Domestic replacement demand plus overseas exports have become dual engines. In the first seven months of 2026, the top 10 enterprise groups sold 14.822 million vehicles, accounting for 84.2% of total automobile sales.
Market Concentration Changes
Among the top 10 enterprises, compared to the same period last year, Geely Holding, Chery Holding, GAC Group, and Great Wall Motors showed varying degrees of sales growth, while other companies experienced varying degrees of decline. Market concentration continues to increase, with the head effect becoming more pronounced.
Consumer Demand Evolution
Fundamental changes have occurred in consumer car-buying decision factors: from previously focusing on brand, displacement, and horsepower, to now focusing on smart features, charging convenience, usage costs, and after-sales service. Younger consumers are more willing to pay for intelligence and personalization rather than traditional brand premium.
Future Development Directions
The report indicates that China’s automotive industry will develop around the integration of the four modernizations: electrification, intelligence, connectivity, and sharing. The going-global strategy is upgrading from product exports to capacity exports, with overseas plant construction and localized R&D becoming new trends. Aftermarket services are transforming from single maintenance to full-lifecycle service.
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